Asset pricing is a research area that focuses on understanding how financial assets are priced in the market. It seeks to determine the factors that influence the prices of various financial instruments such as stocks, bonds, options, and derivatives. Researchers in this field often use mathematical models and statistical analyses to analyze the relationship between asset prices and factors such as market risk, interest rates, inflation, and other economic variables. The goal of asset pricing research is to provide insights into how investors form expectations about future prices and to develop pricing models that can help investors make informed decisions about buying and selling financial assets.